The "Ehu Girl" Phenomenon

While ʻEhu literally refers to the reddish tinge in dark hair (often caused by the sun or ocean water), the term has exploded in popularity due to the "Ehu Girl" archetype.

Pop Culture & Kolohe Kai: The term became globally recognized after the hit reggae song "Ehu Girl" by the Hawaiian band Kolohe Kai. In this context, an "Ehu Girl" is the ultimate island beauty, a surfer or beach-goer whose hair has been naturally highlighted red/blonde by the sun and salt water.

Cultural Depth: Beyond the song, having 'ehu hair is historically significant. It is often associated with the lineage of Pele (the fire goddess), whose family was known for having reddish hair. Unlike the bleaching you see in salons, true 'ehu is a badge of honor that says, "I spend my life in the ocean."